Online Marketing & Website Design
Online marketing has become extremely competitive over the years. Ten years ago there were approximately 80 million new websites created every year. These days, there are approximately 80 million new websites created every day!!!
Gone are the days when you simply need to register your domain name and create a basic website to ensure a continuous flow of visitors from the internet to your website. Today, if your company wants to be competitive online you need to hire the help of an online professional or expert.
ECAT wants 'to build websites which work'! Doing that provides us with satisfied clients who generate referrals and provide, in turn, customers for our online solutions. It's a formula that works as much for the customer as it does for us. We don't just design websites - we listen to your business problems, help you develop a web-based strategy, propose search engine optimisation strategies, design and implement, monitor visitor behaviour, adapt and design, and, then, review our strategies continuously.
At ECAT, our online marketing specialist will setup a complete and comprehensive online strategy specially adapted to the need of your company, which will provide the following benefits:
BENEFITS OF USING ECAT AS YOUR ONLINE MARKETING CONSULTANT
- We are your one-stop online solution
- We understand your industry i.e. the building industry
- We have over ten years of experience in the field of online marketing
BRINGING TRAFFIC TO YOUR WEBSITE
There is no use to spend a lot of money on your website if no one is actually going to see or visit it. This is what most of the companies forget when taking the first step in their website creation.
Read more on our SEO (Search Engine Optimization) >>CAPTURING YOUR AUDIENCE ATTENTION
Search engines are the main drivers which will bring traffic to your website. Search results derived from a specific topic will be, in most cases, listed over 100 of pages. For an internet user to browse through the most significant results, which are normally listed in the first five pages, it is both time consuming and, most of the time, done in a speedy and cursory manner by the visitor. It is estimated that, once a user lands on your webpage, you will have less than 1 second to captivate their attention. Failing to do so, the internet user may simply opt to jump to the next significant search result and leave your website.
At ECAT, we will ensure that your website is clear, concise and straight to the point, while showing a great level of professionalism, in every respect. An in-depth analysis of your industry, products and target markets will enable us to bring a solution which will ensure that the first page of your website will attract the desired customers.
CONVERTING INTERNET TRAFFIC TO SALES
Now that we have succeeded in captivating the attention of the internet user, we will have to make sure that all the information will be made available efficiently.
- Search engine: A search engine box is a 'must' for any website with a large amount of content. Most internet users want to have quick access to all relevant information contained in a website. The internal search engine is, by far, the best way to facilitate quick access to the right product, service or content residing on your website.
- Website Navigation: We try to minimize, as much as possible, the number of clicks to be made before the internet users get to the relevant content, so that the same internet users are in a good position to further investigate the contents of your website.
- All our online catalogues are designed to give quick access to all relevant products & services, and to make the internet experience an enjoyable one. For instance, one of our aims is to have a maximum of 3 clicks to get to the correct desired product within a 50 000 product database.
- Enquiry & Contact Us: All information enabling the user to get in touch with your company must be clearly visible and easily accessible. In every Contact Us section we provide the most relevant information and we also link a Google Map of your premises to it. If your company owns a large number of outlets/branches, we then include our branch locator which will enable the internet user to have quick access to the nearest outlet/branch particulars. Our online enquiry form allows the users to communicate with your company electronically and we will adapt the field of the enquiry form to your specific need.
- Online management module: Our state of the art back-end online management module will enable you to maintain and use efficiently all the information derived from your website.
STANDARDIZATION & QUALITY CONTROL
Each and every page of information, throughout the website, will follow a strict standard, making it an enjoyable and 'painless' experience for all internet user. We follow the international standards of most of the world wide web when building our websites and ensure that the browsing from one web page to another will be easy on the eye and that less 'painful' mental concentration will be required for this purpose, as most of the decision making on the website will be automated.
Problems with broken links are probably the most frustrating aspect of any internet user experience. You can be assured that any aspect of your website which is not working, or is incomplete, will drive away potential customers.
- Hyperlink & functionality: We test every hyperlink on your website and all database functionality (e.g. product catalogue, enquiry form, search, etc)
- Browser compatibility: We do functionality and display testing on all the main browser types, such as Firefox, Safari, Google Chrome, IE9, IE8, IE7.
- Product catalogue: You need to remember that you are competing against millions of other websites. It is, therefore, essential to make your information as appealing as possible to all internet users. Therefore, each and every product image must preferably be of high quality and with white background (or transparent background). Also, all product information must be as complete as possible. If this information is not currently available, and provided we get the client's consent, we will release the website and update the product information on a monthly basis, as and when it becomes available.